My Blogs
How Do I Self-Publish a Book to Build my Brand?
How you can self-publish a book to build your brand and make your audience fall in love with your message? You want to attract more customers and position yourself as an expert. And of course a book is a great way to do that. It’s low cost to the reader and is incredibly shareable in its format. But going straight to asking ‘how do I publish a book?’ is not the place to start.
How to Write a Book to Build Your Brand
Many branding experts recommend writing a book. Often, their top tip for building your brand is to write a book. Yes, it is a good idea to do this, for all the reasons they say it is. More specifically, it is a good idea to write a GOOD book.
Writer’s Block: Come Back, Inspiration Fairy, Come Back!
We all get writer’s block sometimes. Today it’s my turn to get it. I warmed up the laptop, squeezed my cuppa onto my very messy desk, and sat down to write. No more excuses. Of course I can write this. I’m a writer.
Would you run a marathon with no training?
I have lost count of the number of people I’ve spoken to who have a novel or personal story in mind. They know exactly what it is about and feel they just need to ‘get it out’. I understand that feeling. Of course they want to produce the great work they feel so passionately about.
Sure I’ll read your boring novel … said no reader ever.
Are you writing stories that no one will ever read? 'Sure, I'll read your boring novel. The way you've told it is like wading through mud, your characters speak like robots and...
Why People Can’t See Your Story’s Value
Do you get upset when people can't see your story's value? Especially when they say they're interested in what you want to share with the world, but their actions don't live up...
How To Make Yourself Immortal
I’m not talking about an afterlife or reincarnation or being cryogenically preserved. That’s for other people to write about. I’m talking about living on in this world as yourself. So, are you up for it? Want the secret?…
The One Thing that Makes a Good Story
The One Thing that Makes a Good Story.. What makes a story a good one? Ask one person and he will say, “Action, and lots of it.” Ask another and she will say, “I want to get to...
Yes, you DO have the imagination to tell stories!
Think you don't have the imagination to tell stories? Yes, you DO! First of all, let's clarify what we mean when we talk about that phenomenon called 'imagination'. Imagination...
Want to make real connections with your readers?
How can your story possibly not be about you? You’re the one who lived through the events, right? Sure you did. However, once you turn what happened into a story, it becomes about your audience – not you.
Your stories gathering tumbleweed?
You write a story, put it out there… and nothing. Nada. Zip. Zilch. Nobody (apart from your mum) seems to care. It’s a powerful story, one which had an impact on you when you lived or imagined it. Why doesn’t anyone comment on it or share it? The wind has been taken completely out of your sails. What went wrong?
Four things you should NEVER say to a writer
Be kind to your writer-type friend, even if to do so you must be cruel. Above all, be honest. Otherwise, you may well recognise yourself in a future story meeting a very sticky end.