How to create a huge following

Are you asking Google how you can self-publish a book to build your brand and make your audience fall in love with your message? Looking for the magic answer you’ve been searching for to create a huge following of loyal customers and super-fans? You’re asking the wrong first question.

It’s not a wrong question entirely. It’s just not the first question to ask.

Of course you want to attract more customers and position yourself as an expert. And a book is a great way to do that. It’s low cost to the reader and is incredibly shareable in its format. But going straight to asking ‘how do I publish a book?’ is not the place to start.

It’s a great question for a later part of the process. I can recommend a company that will publish your book for you, help you publicise it, design your cover – all the whistles and bells. Or you can do it yourself through a platform like Amazon. Different options suit different writers. But don’t START with the ‘how do I publish’ question.

Position yourself as the expert

Your customers expect the book you write to engage their attention, to be relevant to their needs and to give them the means to start solving their problem. When you show them you can give them that, then they will believe in you.

This means putting your ego to one side. It means not making yourself the hero of the book you write. Instead it means making your reader the hero instead. It means placing the focus on the kind of person you really want to help… your ideal client… and then going ahead and helping them.

When you actually help your ideal client in this way, that’s how you can end up achieving your own goals. Whether that’s positioning yourself as the expert, attracting more customers, growing your following. Or getting your message to resonate with people so they need to share it, you only get what YOU want by pleasing the people reading your book. You won’t achieve those goals by shouting about yourself and dazzling people into working with you. Although you can achieve them by being genuinely useful.

Thinking of writing and self-publishing a book to help, lead or coach others? I’m a writer. My coaching will help you write a book that’s good enough to make people believe in you, work with you, and spread your message on your behalf. 

Are you writing stories that no one will ever read?

‘Sure, I’ll read your boring novel. The way you’ve told it is like wading through mud, your characters speak like robots and you’ve written lots of dull and pointless description, but I know you’ve spent time writing it and you think it’s fabulous so of course I will give up twenty hours of my life to make you feel good.’

… said no reader EVER.

I spend some of my social media time in support groups for writers and storytellers. I like to keep up with current issues, see what people are worrying about, and it is always possible to learn something new.

Some of the time, though, I end up shaking my head in disbelief. Recently I saw a thread started by a young writer who was worried that he was wasting his time. He was concerned particularly that he might be creating stories that nobody else would ever think were worth their time and effort to read.

Out of the shadows already had come fifty or more group members, almost all singing from the same song sheet…

‘Don’t worry about it, man. So long as you’re writing what YOU love, that’s the point.’

‘Just write from your heart and there will be people who resonate with your story.’

Stories that readers find irresistible

That poor guy was expressing his concern that he might not find an audience to read his stories. He was terrified that he would put them out there and get nothing but tumbleweed around them. He was writing because he wanted to have an impact on people and make a success of himself as an author, not so that he could tuck it away in a drawer or create a support group for a specific issue.

What he wanted was to make his stories irresistible. The reason he posted in that Facebook group that day was because he knew his stories WEREN’T irresistible.

Now I don’t know what was good or bad about his writing: he didn’t share any extracts in the thread. But he knew it could be better and he knew it was his job to make it better.

That guy looked to be in his early twenties. Many of the people offering him ‘advice’ must have been twice his age, at least. He didn’t know it, but he had wisdom that those ‘experienced voices’ simply didn’t have and probably never will have. Despite his lack of confidence, he had grasped the truth that no audience out there will ever read something just because its writer loves it. He could see that every person who chooses to read a story will do so because they can see something in it for THEM. What’s more, he could see that it is up to him to engage people in his stories.

Nobody owes him their time, effort or money to give him an audience. That goes for the rest of us too. It is the job of all of us to write stories that are irresistible.

Could you really write a book?

It seems that every other person these days has a book in them, whether it’s a book to tell their own story, a novel, or a book to complement their business. Do you recognise yourself in this?

How many of those people actually write their book? I don’t mean start writing it and leave off a thousand words in, or get an outline put together and do a bit of research about CreateSpace… I mean actually write an entire book. I don’t mean writing a first draft and then leaving it to gather dust in a drawer, either.

Elizabeth Gilbert (she’s the one who wrote Eat Pray Love) in her fabulous book Big Magic, which is about living a creative life, tells us about her idea for a book that got away. She started working on it, then for one reason and another she abandoned it. The idea left her and found someone else to write it. Someone else wrote the book instead of her.

Chances are, seeing as you’re reading this article, you’ve got an idea for a book. It could be a book you’ve been looking for but haven’t found anywhere. It could be a book which will motivate and help a particular group of people – people who really need to hear what you’ve got to say.

Here’s the thing. If you don’t write it, they’ll never hear it, unless they hear it from someone else. 

So why don’t YOU write it?

Excuse number one you might be making… “I don’t have time…” or “I’ll do it when I’ve got more time…” Let me ask you this: WHEN do you imagine you are going to have more time? When the kids are older? When they move out? When you win the lottery? When you’re in a residential home for the elderly?

How do you think those people who HAVE written books managed to do so, or at least when they were writing their first book? Few of us have a writing hut we can escape to for hours on end. What you do – what we ALL have to do – is fit your writing into the cracks in your life. That half hour when the kids are at their swimming lesson. That lunch break. That time between dinner and bed. If scrolling on social media is more important to you, carry on. If that soap opera is so vital, don’t let me stop you. Crack on. Someone else can write your book instead of you.

If you really want to write your book, you will. If you want to find excuses, you will. 

Excuse number two you might be making… “It’s too hard.” Writing a book IS hard – at least, writing a book worth reading is hard. There are various promotions out there which promise that you can be published thirty days from now. You could be, indeed. That doesn’t mean what you’ll have written will be any good.

It was Ernest Hemingway, apparently, who wrote, “The first draft of anything is sh*t.” In thirty days, you could possibly write a first draft of something. Or anything. Would you be happy with that as your legacy, though?

Writing a book is hard work. Some people call it practice. Effort. There’s no getting around it. Does that mean it’s too hard for you? It depends…

If you want to put in the work, you will. If you want to decide it’s too hard, you will.

Found this article useful? Try this one… https://bestbookyoucan.com/writing-business-book-know-start/

Planning on writing a business book?

You want to write a business book so that people will see you as the expert in your field? You want potential clients to be desperate to work with you? You want the book to sell or circulate in its thousands? …
What you need to do is keep those goals in mind every step of the way, isn’t it?
NO.
Frankly, a focus on those goals will lead to you writing a book which portrays you as a total ego-maniac. Nobody will want to read it, never mind act on it by seeking you out. I seriously doubt that even your nearest and dearest will be able to look you in the eye and tell you they’re impressed.
Think about it. How much time would you spend reading a book which is nothing more than an extremely wordy advert for its writer’s products or services?
Those goals are the benefits you want to achieve for yourself.
There is nothing wrong with wanting those benefits. You’re not a terrible person for having those ambitions.

‘But this is my story… Isn’t that valuable?’
We all have a story of some sort and yes, everyone’s story is valuable. Why do we find stories so interesting? Why are they so ingrained in our human natures? One word: emotion. When we read a story or watch a film, what we want is to feel what it is like to be that person and live that life. I am not sneering at stories in general nor at your personal story. Stories are wonderful expressions of ourselves.
But here’s the thing… when a person reads a novel, that emotional connection with the characters is primarily what he or she is seeking. His expectations do not go beyond that. He probably isn’t expecting to learn a lesson in his own life. When that same person reads a non-fiction book, especially a business or self-development book, a lesson he can take into his own life is exactly what he expects and wants. If he doesn’t get it, you’ve lost him.
Do share your story. Stories encourage readers to engage with your message. Stories are a key element of what makes us human. But… and I mean this kindly, as advice to save you wasted energies… make sure that when you sit down to plan, organise and write your book, you keep offering your readers value they can use in their own lives.

People crave help and advice
By putting aside your own goals for your book, then – sales of goods and services, book sales, enhanced professional reputation – and focusing instead on how you can use the book to help your readers, you will do a much better job of actually achieving your own goals. Try looking your own ambitions in the eye and they will run away and hide from you.